Primary Colors

Primary Colors

“What went down on the way to the top.”

March 20, 1998R2h 23mTMDB ★ 6.3

In this adaptation of the best-selling roman à clef about Bill Clinton's 1992 run for the White House, the young and gifted Henry Burton is tapped to oversee the presidential campaign of Governor Jack Stanton. Burton is pulled into the politician's colorful world and looks on as Stanton -- who has a wandering eye that could be his downfall -- contends with his ambitious wife, Susan, and an outspoken adviser, Richard Jemmons.

Genres

Drama, Comedy

Studio

Universal Pictures

Language

en

Status

Released

Box Office

How Primary Colors performed

Budget

$65.0M

Worldwide Gross

$52.1M

Gross Profit

−$12.9M

Return

0.8× budget

Opening Wknd (est.)

$8M

Domestic (est.)
International (est.)
$25M$27M

Source: TMDB. Domestic/international split (~48/52, genre-typical) and the opening-weekend figure (30% of the domestic run, typical for Drama) are MoviesRankd estimates. Profit is gross revenue minus production budget and excludes marketing — studios typically need ~2–2.5× budget to break even.

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© 2026 MoviesRankd. Data from TMDB.